Nina Tooley
Board Chair
Employment Background:
Nina Tooley is a marketing executive and sustainability consultant with over two decades of experience leading brand strategy and audience growth for mission-driven and direct-to-consumer companies. She played a key role in launching The Cool Down, America’s fastest-growing climate brand, and now advises organizations on sustainability strategy and communications through her firm, White Cloud Strategies. In addition to serving as Chair of the Board for Future Roots, she sits on the Board of Directors for the Cradle to Cradle Products Innovation Institute, based in Amsterdam. She lives in Hailey, Idaho, with her husband and two sons, and is a proud Wood River Valley native.
Educational Background:
Nina holds a B.A. from Princeton University and an MBA from Pepperdine’s Graziadio School of Business and Management. She’s also a fluent French speaker and holds a Certificat D’Etudes from Sorbonne Université in Paris.
More about me:
A 3am wildfire evacuation with my family in Los Angeles pushed me to shift my focus from consumer product marketing to climate work. Our house survived, but I found a new mission.
Favorite ingredient or dish/season:
Spring: Roasted Asparagus from Peter’s Family Farm
Summer: Peaches from River's Edge Orchard —I can’t get enough
Fall: Honeycrisp apples from Water Wheel
Winter: Spaghetti Bolognese with organic local beef from King’s Crown
Currently Reading:
After the North Pole by Erling Kagge
Currently Listening to:
Remi Wolf and Emergence Magazine podcast